Digital Marketing Specialist - Paid Media

Essential Functions, Duties & Responsibilities Lead GTM and day-to-day operations of paid search campaigns including strategy, keyword research, account structure and naming, campaign setup, bid and budget management, ad copy, A/B testing, performance tracking, optimization, and reporting. Understands the target markets along with business and regional priorities and translates them into paid campaigns and digital experiences. Works with third party vendors to improve campaigns. Ensures vendors…