APAC Digital Marketing Manager

WHO WE ARE

Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work feels faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, humanity, and building things that last — not just shipping the next feature, but setting a standard for how modern teams (with humans and agents working together) think and execute.

ABOUT THE ROLE

You’ll own APAC digital marketing strategy, hands-on execution, and performance reporting/insights to drive qualified pipeline for our sales team—across core performance channels and the local platforms that matter most in-region (including Yahoo in Japan and Naver in South Korea). This role is for a digital leader who can balance regional strategy with country-level nuance, operate with high velocity across time zones, and push the team forward with AI-first ways of working.

This role can be based in Tokyo or Sydney and will report to the APAC Head of Marketing, partnering closely with APAC regional marketing teams and the global digital team.

WHAT YOU'LL ACHIEVE

- Lead APAC digital marketing channel strategy and execution to deliver pipeline impact across key countries and segments.

- Own performance marketing across APAC, including:

- Partnering with the global team on English-based performance marketing across Meta, LinkedIn and Google. This partnership ensures APAC countries are represented in global performance marketing and are optimised for each our key priority markets to get the best ROI of our performance budget.

- Own local channel execution in Japan (Yahoo) and South Korea (Naver), through managing agencies or freelancers to execute. You will ensure best-practice, global scale of English-based campaigns and optimise for local-market performance.

- Establish an AI-forward digital marketing operating system: use AI to accelerate creative iteration, localization QA, performance insights, experimentation, and reporting—while maintaining brand and quality bars.

- Drive regional creative production that’s effective and culturally fluent—especially for high-context markets like Japan (tone, brevity, CTA norms, translation quality).

- Build and run localized email nurtures by segment and collaborate with the global teams on what global nurtures can be scaled vs what needs to be created from scratch in region.

- Lead/partner on APAC website initiatives to improve conversion and performance.

- Partner with the global team on performance ads reviews for Tier 1 launches and ensure APAC requirements are represented in planning and execution.

- Own APAC demand generation reporting. Synthesise insights and recommendations, ensure consistent funne