Associate Creative Director, Social | Kulfi Collective x Spotify India

At Kulfi Collective, we are a diverse team of storytellers, technologists, and cultural enthusiasts who believe in the power of content to shape minds and inspire change. We are on a mission to create original and branded content that resonates with Gen Y and Gen Z audiences, merging authentic narratives with cutting-edge digital experiences.

Associate Creative Director, Social

Role Associate Creative Director, Social

Brand Spotify India

Type Full-Time

Location Worli, Mumbai (Hybrid)

THE KIND OF WORK YOU'LL SHAPE

Spotify India has a fandom, not just an audience. People screenshot it, argue about it in comments, reference it without tagging it. Keeping that alive takes someone who thinks in ideas before they think in posts.

THE ROLE

You're the creative lead on Spotify India's social presence. The person who decides what it stands for and what it says on the internet. Day to day, that means turning music culture and platform moments into ideas worth making. Some of your best ones will come from a meme you saw at 11pm. That's the job.

WHAT YOU'LL DRIVE

Set the creative direction for Spotify India's social handles

Originate ideas that feel native to the internet, not adapted for it. Spot what's moving in culture and know when and how Spotify should be part of it

Write copy that sounds like a person who loves music, not a brand that sells it

Brief designers and editors with clarity and a point of view

Present ideas to the client and make them believe in things they haven't seen yet

WHAT MAKES THIS ROLE DIFFERENT

This is not a campaign-support role. The feed is the product

You're the creative lead on the account. The work will have your fingerprints on it

The brand already has cultural equity. Your job is to build on it, not establish it

WHO YOU ARE

4 to 6 years working on brands where social is the main event, not a deliverable

Your ideas travel. Not because they were boosted, but because they were good

Genuinely plugged in. Music, culture, the internet. You follow it because you want to

Copy is your sharpest tool. You can write something that sounds effortless and know why it works

Strong command of Instagram: Reels, Stories, carousels. You know what each format is actually for

You can hold a room, present an idea, and bring people with you

Bonus: experience in music, entertainment, or youth culture brands

BEFORE YOU APPLY

This role is built for someone whose instinct is to make something, not manage something. If that's not quite where you are yet, there'll be other roles that are a better match.

It's a great fit if:

Social media is something you're genuinely obsessed with, not just professionally familiar with

You can point to cultural moments in social from the last year and explain exactly why they hit

Your best work found an audience you didn't have to go looking for

HOW TO APPLY

Send us an email with your portfolio. We're looking for work that felt like a real moment to you, projects where the social idea travelle