B2B Marketing Lead, APAC
OpenAI
About the role
ABOUT THE ROLE
We are seeking an experienced and versatile APAC B2B Marketing Lead to drive OpenAI’s enterprise and B2B marketing strategy across the Asia-Pacific region. This is a critical leadership role for a full-stack B2B marketer with strong regional judgment—someone who can operate across diverse markets, build foundational capabilities, and deliver high-impact programs that support revenue growth and long-term trust.
This role will be responsible for shaping and executing integrated B2B marketing initiatives that support enterprise adoption, partner-led growth, and developer-adjacent business audiences across APAC. The ideal candidate brings deep experience working with sales-led GTM teams, navigating complex stakeholder environments, and translating global strategy into locally effective execution across multiple APAC markets.
KEY RESPONSIBILITIES
- Lead the development and execution of APAC B2B marketing strategy, aligned with global priorities and regional GTM objectives.
- Drive full-funnel B2B marketing programs across field, content, customer marketing, events, and partner marketing.
- Partner closely with GTM, Partnerships, Product Marketing, Comms, and Global Affairs to deliver integrated programs that support enterprise adoption and pipeline growth.
- Translate global B2B narratives and launches into regionally relevant, market-specific execution across priority APAC markets (e.g., India, Korea, Japan, ANZ, Southeast Asia).
- Establish strong regional marketing operating rhythms, including planning cycles, agency management, budget oversight, performance measurement, and reporting.
- Act as the regional voice for APAC B2B marketing, bringing market insight, customer perspective, and local nuance into global strategy discussions.
- Build and scale foundational B2B marketing capabilities in-region, with an eye toward future team growth and specialization.
QUALIFICATIONS
- 10+ years of experience in B2B or integrated marketing, ideally within technology, platforms, or high-growth environments.
- Proven track record of building and executing B2B marketing programs that support enterprise or partner-led GTM motions across multiple markets or regions.
- Strong understanding of APAC enterprise buying dynamics, including the role of trust, regulation, partners, and local proof points.
- Demonstrated ability to operate at both strategic and executional levels in fast-moving, ambiguous environments.
- Experience working closely with Sales, GTM, Partnerships, Product Marketing, and Comms teams in a matrixed organization.
- Excellent communicator and collaborator, with strong stakeholder management and influence skills across cultures and geographies.
- Experience managing teams, agencies, vendors, and regional partners across APAC preferred.
NICE TO HAVE
- Experience marketing AI, developer, or highly technical products.
- Familiarity with regulated industries or trust-sensitive enterprise envir