Category Manager - Sneakers

Help empower our global customers to connect to culture through their passions.

Why you’ll love this role:

StockX is the world’s leading marketplace for current culture, built at the intersection of commerce, community, and credibility. Sneakers are foundational to StockX — not just as a category, but as a culture, an economy, and a global community.

We are expanding how sneaker culture shows up on StockX through creator-driven, community-oriented commerce experiences that blend storytelling, expertise, and transaction. To do this well, we need category leaders who don’t just understand the sneaker market — they live inside it.

The Sneakers Category Manager is the single-threaded owner of sneaker category growth within a new, high-priority commerce initiative. This person is the in-house expert on sneaker culture, people, economics, and moments — and is responsible for translating that expertise into supply growth, engagement, and GMV.

You will act as:

The internal authority on the primary and secondary sneaker ecosystem

The external face of StockX to sneaker sellers, creators, and community leaders

The architect of the sneaker go-to-market / growth playbook for this new initiative

This role blends deep cultural fluency, strategic ownership, and hands-on execution. Early on, you will own everything related to sneakers within this initiative. As the category scales, you will grow into a leader overseeing a broader sneaker portfolio and team.

What You’ll Do:

Own the Sneakers Category End-to-End

Define and execute the growth strategy for sneakers within the platform

Own category-level performance across supply, engagement, and revenue

Establish quarterly goals, leading indicators, and operating rhythms

Be the Market & Culture Expert

Maintain deep, current knowledge of sneaker culture, including:

Key sellers, creators, collectors, and resellers

Sub-segments (hype vs. GRs, vintage, performance, regional markets, etc.)

Drops, releases, brand dynamics, and cultural moments

Pricing dynamics, liquidity, and resale economics

Serve as the internal voice of the sneaker community, informing product, marketing, and platform decisions

Supply & Creator Acquisition

Build and own a pipeline of high-impact sneaker sellers, shops, influencers, and creators

Personally recruit and onboard flagship sellers who set the tone for the platform

Develop seller strategies that balance credibility, storytelling, and commerce

Commerce Strategy & Category Moments

Identify and orchestrate sneaker-specific moments, campaigns, and formats that drive engagement and conversion

Partner with Category Marketing to design culturally authentic activations

Experiment with new approaches and iterate quickly based on performance and feedback

Cross-Functional Leadership

Work closely with Account & Partnerships Managers to scale seller acquisition and support

Collaborate with Product and Engineering to shape features and tools that matter to sneaker sellers and