Category Marketing Head Rx GI - Marketing CoE, Emerging Markets

Job Summary

We are looking for an experienced Category Marketing Head to drive therapy dominance and leadership by developing and executing the Therapy Leadership Roadmap.

Roles & Responsibilities

TA leadership Roadmap:

Understanding customer needs and current dis-satisfaction through primary research in chosen spaces to identify or ideate meaningful and differentiated solutions

Understanding disease areas of interest to identify unmet needs and solutions landscape

Develop and deliver a winning portfolio that is aligned with the TA leadership objectives leveraging both internal and external ecosystem.

Product Management Process

Understanding customer needs and insights with help of in-sighting team

Manage Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerization. Building Business case with growth scenario assessment.

Driving the growth projects along with CFTs and country teams to ensure sustainable brand growths.

Annual Brand Planning and delivery of business goals

To work closely with country marketing teams to build differentiators / brand levers

Working closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth

Work closely with country teams, SFE and digital marketing to deploy innovative GTM strategies.

Adherence to Brand plan process in terms of rigour and attention to details

Work closely with country marketing and relevant CFTs to address root causes in case of non-performance

New Product Launch Excellence

Work closely with the country brand team to build Go-To-Market strategy following the T-12/T-6 process of launch readiness. Build differentiators and the reasons to WIN.

Work closely with the country to drive T-12/T-6 launch readiness Process - Market Analysis, PESTL, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team

Marketing Excellence & Capability Building

Driving future growth plans by identifying the growth opportunities and developing the best of class processes, tools and capabilities

Working closely with the L&D teams for capability building among the country teams to make them future ready

Educational Qualification: Science graduate and MBA from a reputed management institute

Minimum Work Experience: 10+ years’ experience in Sales & Marketing in Pharma

Skills & Attributes Technical Skills

Brand Stewardship and brand planning

Marketing Operations and Excellence

Innovation & Patient centricity

Integrated analytics and insights

Omni Channel Marketing

DTC and E-commerce

Strategic marketing and vision into the future

Behavioural Skills

Aspirational and visionary mindset

Collaboration & influencing without authority

Learnability & adapting to diverse cultural environments

Navigating complexity

Speed and Rigour i