Digital Growth Marketing Lead

Role : Digital Growth Marketing Lead,

Location :Mumbai, India

Reporting to: Director of Marketing

Role summary

As Digital Growth Marketing Lead, you will be the IC owner for Neysa’s digital growth engine, from discoverability and journeys to measurement and optimization.

This is not a “channels and dashboards” role. Your real work is to understand how our ICP buys, then design and run digital journeys that move them from “AI curious” to “Neysa‑serious” to “profitable customer”, across search, social, website, CRM, agents and product surfaces.

The role reports into the Director of Marketing and is the natural succession path to Head of Digital Growth as we scale. You’ll orchestrate agencies, AI tools and systems rather than build a large in‑house team.

What you will own

Digital growth strategy and journeys

Define how digital contributes to Neysa’s revenue engine: who we target, how they find us, and what journeys they should experience from awareness to serious evaluation.

Translate market and user insight into clear ICP definitions (enterprises with in‑house data science, AI‑first SaaS, global AI providers with India traffic) and segment‑specific paths.

Decide where not to play, channels, geos and motions that are noise at our stage and focus resources on the highest‑leverage bets.

Systems,stackand measurement

Stitch together Neysa’s marketing stack, website hub, HubSpot (migration from Zoho), HighPerformr and other tools, into flexible, experiment‑friendly flows, not rigid campaigns.

Design journey logic for discovery, education, evaluation and expansion for both net‑new and existing customers, including clear criteria for who goes to Sales vs Community.

Build measurement that actually serves decisions: discoverability, depth of engagement, ICP fit and profitable revenue, rather than vanity MQL or CAC dashboards.

Demand,discoveryand trust

Improve discoverability of Neysa and our problem space with minimal spend via SEO, AI search optimization, content hubs and pinpointed SEM.

Plan and run focused experiments across Google Ads, LinkedIn and niche surfaces like Substack, Reddit and Medium, then double down based on efficiency and strategic fit.

Co‑create trust‑building assets with Product Marketing: explainers, benchmarks, blueprints and selection frameworks that de‑risk decisions for AI/ML teams and CXOs.

Community‑firstmotions

Partner with the Community, Social and Content Marketing team to make digital both a funnel into and out of India’s AI builder community: events, AMAs, hackathons, AI Community Hub, social channels and learning programs.

Use digital signals to identify and nurture early adopters, AI practitioners and enterprise champions who become advocates, referrers and speakers.

Help design HubSpot‑like inbound mechanics that fit our world: utilities, frameworks and templates that make Neysa the default reference for “how to build AI in India the right way”.

GTM partnership and int