Digital PR Specialist

Omniscient is an organic growth agency that builds revenue-focused organic growth systems for B2B software companies — optimized for both search engines and generative AI.

We pride ourselves on being lean, agile, and experimental. Our team thrives on R&D and innovation, always exploring the smartest ways to deliver exceptional results. We believe in a culture of building and shipping — whether it’s client deliverables, new services, or internal tools that keep us ahead of the game.

If you’re looking for a role where you’ll tackle challenging problems, work with ambitious brands, and help shape the future of organic growth, let’s talk.

Learn about the principles https://beomniscient.com/principles/ that drive how we work and build a company.

ABOUT THIS ROLE

We're looking for a Digital PR Specialist who understands that off-page strategy in 2026 is about much more than link building.

The channels that influence how brands get discovered are shifting: LLMs are citing sources, Reddit threads are ranking on page one, and brand mentions carry weight even without a hyperlink. We need someone who can operate across all of it.

This role sits within our Off-Page/Digital PR function, one of three client-facing channel teams at the agency (alongside On-Page/Organic Growth and emerging Paid Media).

You'll work closely with our Outreach team and Director of Digital PR to plan and execute earned media campaigns that build client authority across search engines, AI platforms, and the communities where their buyers spend time.

The foundation of some projects may still be link acquisition, but the aperture is wider: brand mention outreach, original research distribution, Reddit engagement strategy, and digital PR campaigns that earn coverage because the story is worth telling.

You're not blasting templated emails to webmasters. You're building relationships with journalists, editors, community moderators, and industry voices. You're pitching stories grounded in original data. You're identifying the Reddit threads and niche communities where a client's expertise adds real value. You understand that every earned placement, whether it carries a backlink or not, shapes how a brand shows up in traditional and AI-powered search.

While the position is remote, candidates must be based +/- 3 hours of Eastern Time.

WHAT YOU'LL DO

- Build and manage link acquisition campaigns. Plan, execute, and iterate on link-building campaigns across your portfolio of accounts. This includes prospecting high-authority, editorially relevant sites; crafting personalized pitches that lead with value; securing placements that move the needle on domain authority and referral traffic. You know the difference between a link that matters and one that doesn't.

- Run brand mention and digital PR outreach. Identify and pursue unlinked brand mentions, product citations, and earned media opportunities. Pitch client stories, data, and expertise to journalists, bloggers, newsletter a