Director, Category Growth (General Manager)

Help empower our global customers to connect to culture through their passions.

Why you’ll love this role:

StockX has redefined the global marketplace for culture — where buyers and sellers transact with confidence on an always-on digital exchange. We are building the next frontier of creator-driven, culturally rich commerce that blends excitement, community, expertise, and transaction in one platform.

To power this next chapter, we are building a category-led organization where each major vertical operates with clear ownership, accountability, and cultural authority.

The Director, Category Growth (General Manager) is the business owner of a major category vertical. This leader is accountable for the full P&L and long-term trajectory of their category — including supply growth, liquidity, demand activation, monetization, and marketplace health.

You will operate as a true GM: setting vision, defining strategy, allocating resources, building a team, and driving cross-functional execution. You will represent your vertical at the leadership level and ensure that product, marketing, operations, and partnerships are aligned to unlock sustainable growth.

This role is both entrepreneurial and executive — suited for a leader who wants to build and scale a culturally driven business within a high-impact marketplace.

What you’ll own:

Full-Stack Category P&L

Own revenue, contribution margin, liquidity, and growth targets for your vertical

Develop annual and multi-year business plans, forecasts, and investment cases

Allocate resources across acquisition, retention, and engagement to maximize ROI

Drive pricing, incentives, and promotional strategies aligned to marketplace health

Vertical Strategy & Market Leadership

Define the long-term category vision, positioning, and competitive differentiation

Identify expansion opportunities across adjacent segments, geographies, and seller tiers

Establish scalable supply acquisition and retention strategies

Continuously assess competitive dynamics and evolving cultural trends

Supply, Demand & Liquidity Engine

Architect the playbook for acquiring, activating, and retaining high-value sellers and creators

Ensure balanced marketplace dynamics between supply depth and demand velocity

Partner with Growth and Marketing to stimulate demand moments and category engagement

Implement structural improvements that increase conversion, retention, and monetization

Cross-Functional Executive Leadership

Influence Product roadmap to improve seller tooling, pricing mechanics, discovery, and trust features

Partner with Marketing to launch culturally relevant campaigns and high-impact moments

Collaborate with Operations to optimize onboarding, seller support, and fulfillment performance

Represent your vertical in executive planning, QBRs, and strategic reviews

Team & Organizational Build-Out

Hire and develop Category Managers and supporting roles as the vertical scales

Establish operating cadence, reporting fra