Director Product – Customer Value Management (CVM)

About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About Telco Team:

Thriving on innovation, One97 delivers Customer Communication, Up-Selling, Mobile Content, Advertising based and Platform services to over 500 Million mobile consumers across the globe. One97’s products and services are available on various models i.e. Capex, Opex & Revenue Share model as per the flexibility of Telco’s.

Our Key Offerings are divided into 5 broad categories as follows:

• Entertainment

• Digital Platforms

• CVM Solutions

• Enterprise Services

• Financial Platforms

One97 has the widest and largest deployment of telecom applications on cloud platforms in India and has a myriad of VAS services that have helped operators augment their revenue even in complex markets like India, SAARC, Middle East, Africa and many more.

About the Role:

We are looking for an experienced CVM Product Manager to lead the strategy, roadmap, and delivery of Customer Value Management solutions for large telecom operators. The ideal candidate will have hands-on experience with CVM platforms, with strong understanding of campaign orchestration, analytics-driven decisioning, segmentation, and multi-channel engagement systems.

Key Responsibilities

1. Product Strategy & Roadmap

-Own the product vision and roadmap for Telecom CVM, Campaign Management, Loyalty, and Personalization platforms.

-Translate business objectives into product features with clear prioritization.

-Benchmark industry CVM trends, competitor platforms, and

advanced analytics capabilities.

2. Platform & Solution Ownership

-Define and manage features across CVM components:

-Campaign Management

-Journey Builder / Orchestration

-Real-time Decisioning

-Segmentation & Targeting

-Offer Recommendation Engine

-Loyalty & Gamification Modules

-Work closely with engineering, data science, integration, and UX

teams to drive product development & its enhancements with AI.

3. Stakeholder & Client Management

-Act as product SME in discussions with telecom operators (CXO,

Marketing, CVM, Digital, IT teams).

-Convert operator business cases into product requirements,

workflows, and functional specs.

-Lead product demos, requirement workshops, and solution

walkthroughs.

4. Data, Analytics & Performance

-Understand Telco data models (CDR, usage, subscriber profile,

recharge, pack data, network KPIs).

-Work with analytics teams to build predictive models (churn, ARPU

uplift, cross-sell/upsell).

-Monitor campaign performance and optimize through iterative

improvements.

5. Delivery & Execution

-Create detailed PRDs, user stories, and acceptance criteria.

-Drive agile ceremonies and ensure timely delivery of release