Enterprise Product Marketing, GTM
Notion
About the role
WHO WE ARE
Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work feels faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.
Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, humanity, and building things that last — not just shipping the next feature, but setting a standard for how modern teams (with humans and agents working together) think and execute.
ABOUT THE ROLE
We’re hiring an Enterprise Product Marketing, GTM lead to own sales enablement, competitive intelligence, and ROI strategy for Notion’s enterprise business. You’ll build the single source of truth for how we win, quantify our value, and enable our go‑to‑market teams with the insights and assets to close and expand deals. Your scope includes competitive intelligence and campaigns, battle cards, ROI calculators and business value frameworks, Win/Loss insights, change management and maturity models for enterprises, AI value articulation for B2B buyers, and industry trends enablement.
WHAT YOU'LL ACHIEVE
- Stand up and own Notion's competitor hub as a trusted, always‑current resource for sellers, CSMs, and leaders; translate insights into integrated competitive campaigns.
- Build and maintain best‑in‑class battle cards and competitive talk tracks for priority rivals, continuously refreshed with product, pricing, and positioning changes.
- Create accredited "ROI of Notion" reports, calculators, TCO comparisons, and re-purposable ROI statistics that quantify Notion's business impact for executives and buying committees.
- Establish a formal, ongoing Win/Loss program to surface patterns, improve messaging, and inform roadmap and pricing decisions.
- Develop clear AI value propositions and proof points tailored for B2B audiences and enterprise buying committees.
- Build Notion's change management story and enterprise maturity model to help customers navigate transformation.
- Design and run regular "Industry Trends" learning sessions for Sales to sharpen market and category fluency.
- From there, flex to the highest‑leverage surfaces—whether revisiting segmentation strategy or pursuing deeper enterprise buyer insights.
RESPONSIBILITIES
- Own the competitive intelligence engine: research plan, sources, distillation, distribution cadence, and governance of the competitor hub.
- Develop competitive positioning and messaging, drive sales enablement, and build resources including battle cards, deep dives, and objection handling guides.
- Produce high‑impact assets: battle cards, first‑call guides, objection handling, proof points, ROI/TCO calculators, executive summaries, and change management frameworks.
- Create and maintain accredited ROI assets including c