Growth Management - AM - Telco

About Us:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology

About Telco Team:

Thriving on innovation, One97 delivers Customer Communication, Up-Selling, Mobile Content, Advertising based and Platform services to over 500 Million mobile consumers across the globe. One97’s products and services are available on various models i.e. Capex, Opex & Revenue Share model as per the flexibility of Telco’s.

Our Key Offerings are divided into 5 broad categories as follows:

• Entertainment

• Digital Platforms

• CVM Solutions

• Enterprise Services

• Financial Platforms

One97 has the widest and largest deployment of telecom applications on cloud platforms in India and has a myriad of VAS services that have helped operators augment their revenue even in complex markets like India, SAARC, Middle East, Africa and many more.

About the role:

We are seeking a dynamic and data-driven Manager of Growth to join our rapidly growing team. As a Manager of Growth, you will play a key role in driving customer acquisition, retention, and revenue growth across multiple channels. You will collaborate closely with the product, marketing, and sales teams to create and execute strategies that will propel our growth efforts. The ideal candidate will have a strong background in growth marketing, user acquisition, and analytics, with a focus on delivering measurable results.

Key Responsibilities:

• Growth Strategy Development & Execution: Lead the development and execution of scalable growth strategies to increase user acquisition, engagement, and retention across various digital channels.

• Data-Driven Decision Making: Utilize analytics and key performance indicators (KPIs) to monitor, measure, and optimize growth initiatives. Work with data teams to set up dashboards and reporting mechanisms to track performance.

• Cross-functional Collaboration: Work closely with product, marketing, data, and sales teams to align growth initiatives with overall business goals and product roadmaps.

• Experimentation & Optimization: Drive A/B testing and other experiments to continuously refine and optimize campaigns. Lead efforts to identify opportunities for growth through new channels, content, or product offerings.

• User Acquisition & Retention: Develop and implement strategies for user acquisition and retention, focusing on both paid and organic channels. Collaborate with the marketing team to optimize paid media campaigns, SEO, SEM, and email marketing.

• Customer Segmentation & Targeting: Analyze customer segments and behaviors to inform personalized growth strategies. Create targeted marketing campaigns to maximize lifetime value and reduce churn.

• Revenue Growth: Drive initiatives