Growth Operation - Team Lead - User Growth

About Paytm Group:

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.

About the Role

*We are looking for a detail-oriented and proactive CLM Operations Executive to join the Paytm.

*Campaign Lifecycle Management (CLM) team. In this role, you will be responsible for the end-to-end execution of off-deck and on-deck campaigns across multiple channels using CleverTap.

*You will collaborate closely with Category, Growth, and Traffic teams to ensure campaigns are set up accurately, approved on time, and monitored for performance.

Key Responsibilities

Campaign Execution & Management

• Create, configure, and publish campaigns on CleverTap across Push (Override, Lifecycle, Nodedupe, Event-based), Email, SMS, Chat, and WhatsApp channels.

• Set up and manage CleverTap Journeys, including event-based triggers, audience segmentation, and multi-step flows.

• Set up and validate context strings for both Override and Lifecycle on-deck campaigns (Native Display).

Data Fetching & Validation

• Fetch and validate campaign base sizes using CleverTap's segment builder and cross- reference against push campaign base size checks.

• Validate Banner IDs, deeplinks (via QR code generation), widget types, slot IDs, and image specs before campaign scheduling.

• Monitor campaign delivery metrics post-launch; flag anomalies such as unusual drop in reach or delivery rates (expected benchmark: 50–60% delivery/acquiry).

• Pull and verify data from the Campaign Tracker, Traffic Approval Sheet, and Allocation Team Sheet to ensure alignment.

• Ensure all campaigns have a valid Label ID from the CLM Category List, and that CategoryId and CategoryName key-value pairs are correctly mapped (case-sensitive).

Quality Control & Scheduling

• Perform QC checks as per the Campaign SOP before scheduling any campaign.

• Conduct banner QC in line with Banner SOP guidelines, verifying image specs, deeplinks, and

widget types.

• Test campaigns during permitted testing hours (7:00 AM–10:00 PM) using the designated test

webhook.

Required Skills & Qualifications

CleverTap Expertise (Mandatory)

• Hands-on experience with CleverTap for campaign creation, audience segmentation, and channel configuration.

• Proficient in setting up Events and Journeys in CleverTap, including multi-step flows, event triggers, and user property filters.

• Understanding of CleverTap concepts: Native Display, Push campaigns, cascade mode, sub- contexts, frequency capping, and DND settings.

• Familiarity with webhook configuration (live and test) for Push, Email, SMS, WhatsApp, and Chat channels.

Data Fetching & Analytical Skills

• Ability to fetch, validate, and cross-reference campaign data from multiple trackers