Marketing Automation Specialist

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Disclaimer: This is a generic job description for the position stated below. Actual tasks and tools will be discussed further when you reach the final interview stage. Please ensure you apply for the right job based on your location and experience. We prioritize people who can do this successfully!

Marketing Automation Specialist

Wing is on the exciting mission of redefining the future of work for companies worldwide! We are looking to be the one-stop shop for companies that are looking to build world-class teams & place their operations on autopilot.

And we’re looking for a Marketing Automation Specialist to start immediately!

Duties and Responsibilities include but are not limited to:

1. Build and deploy simple drip or nurture email campaigns

2. Maintain subscriber lists/databases; ensure data hygiene (removing duplicates, ensuring proper tags)

3. Assist with tracking and tagging (UTMs, campaign parameters)

4. Monitor automation performance metrics: open rates, click-through, conversion in simple flows

5. Troubleshoot basic issues: e.g. broken links in emails, automation not firing as expected

6. Coordinate with design/content team for email templates / landing page assets

7. Design and manage full customer lifecycle automation programs (welcome sequences, retention, upsell, reactivation)

8. Implement and optimize drip / triggered flows based on user behavior or lifecycle stage

9. Integrate CRM or customer data platforms with other tools (web tracking, events)

10. Analyze performance of automation programs; recommend improvements (e.g. improved segmentation, 11. personalization)

11. Train or guide junior staff or interns on best automation practices

12. Ownership of automation documentation: SOPs, monitoring dashboards

13. Define the automation / martech roadmap for the company: what new tools, integrations, or processes are needed

14. Design and oversee predictive workflows (e.g. lead scoring, propensity modeling)

15. Ensure data infrastructure is robust (data accuracy, integration, real-time events)

16. Mentor/lead a team of automation / operations specialists

17. Lead cross-departmental projects: for example, personalization across email, web, app; automation of retention, loyalty programs

18. Regular auditing and optimization of workflows, with strong metrics tied to ROI (revenue uplift, cost savings)

Qualifications:

• Bachelor's degree in any field or professional certification in marketing or business-related courses

• 2+ years experience in social media or 1-2 years in digital marketing

• Proven content writing or copywriting experience

• Working knowledge of content management systems

• Excellent English communication skills, both written and verbal (at least B2 level)

• Solid organizational and time management skills

• Knowledgeable in layouts, typography, print, and web design

• Experience/Proficient in Adobe Photo