Marketing Manager | Rx Marketing CoE – Emerging Markets

Life Cycle Management

You will be responsible for understanding customer needs and insights with help of market insights team

You will own end to end ownership of managing Life cycle by building the brand architecture, Global / Local innovations, new patient segments, brand extension ideas, pill plus and consumerisation. Building Business case with growth scenario assessment.

You will drive the growth projects along with CFTs and country teams to ensure sustainable brand growths.

Portfolio Maximization - Strategy

You will support country teams to Evaluate and classify the product portfolio as Build, Milk, Exit.

You will provide plan recommendations to country as well as monitor investment as per the strategy.

You shall assess promotional effectiveness and suggest country teams accordingly

You will be responsible to drive Cost optimisation - COGS / SCM overheads

Annual Brand Planning

You shall work closely with country marketing teams to build differentiators / brand levers

You shall work closely with analytics and in-sighting teams to develop strong and actionable insights for brand growth

You shall work closely with country teams, SFE and digital marketing to deploy innovative GTM and access strategies.

You shall ensure adherence to Brand plan process in terms of rigour and preparation

New Product Ideation & Portfolio Development

You will drive understanding customer needs and current dis-satisfaction through primary research in chosen spaces to build meaningful and differentiated concepts

You will lead screening internal & external data sources to arrive at potential ideas that could address the customer needs

You will drive development of Business Strategy- analyze Competition landscape, Customer Journey and Insights, develop TPP, pricing, packaging, positioning - attribute analysis, value proposition, positioning concept check. Reasons to win.

New Product Launch Excellence

You shall work closely with the country brand team to build Go-To-Market strategy following the T-12 process of launch readiness. Build differentiators and the reasons to WIN.

You shall work closely with the country to drive T-12 launch readiness Process - Market Analysis, PESTLE, Segmentation, Targeting, Positioning, pricing, KOL Mapping, Distribution strategy, Brand Levers, Tactical planning, Marketing Mix and spend. Also build T+24 growth initiatives for new launches in collaboration with the country team

Marketing Excellence

You are responsible for driving future growth plans by identifying the growth opportunities and developing the best of class tools, templates and processes to improve segmentation, targeting, positioning and communication

You shall work closely with the L&D teams for capability building among the country teams to make them future ready

You should have a good understanding of consumer communication, packaging and media to ensure excellence in consumer led brand growth

Business Understanding:

You should have a sound understanding of Product Mana