Marketing Operations Manager, Email & AI

About OpenSesame

OpenSesame is the trusted partner for workforce reinvention in the age of AI. We deliver integrated software, curated and customizable content, and expert services embedded into existing learning, HR, and work systems to help organizations expand their human + AI potential and thrive through change.

About the Role

Our growth marketing team is the engine behind pipeline, and we're looking for someone who sits at the intersection of campaign operations and AI to help us create better experiences for our prospects and customers, faster and more effectively.

This role owns the execution layer: you are the owner of our email channel – operations, performance, deliverability, and compliance – alongside campaign builds, database health, and the workflows that connect it all. You'll use AI to streamline execution, personalize interactions, and build workflows the whole team benefits from, making every touchpoint more relevant and timely at scale. Your work ensures a seamless experience for prospects, reliable data to inform future decisions, and full activation of our growing database.

This role is ideal for someone who geeks out on how marketing operations actually works and gets genuinely excited about what AI makes possible. You're already hands-on with tools like Claude, ChatGPT, and HubSpot Breeze, and you have opinions about them. You care about the experience on the other end of every email you send, you're energized by building systems that scale, and you thrive in a team that moves fast and values impact. You'll work with best-in-class tools including HubSpot, Salesforce, Qualified, Clay, and Asana – and you'll bring the curiosity and drive to push what's possible with all of them.

Performance Objectives

30 Days — Ramp Up & Foundations

Goal: Learn the systems, understand the team's work, and start contributing to execution.

Complete onboarding and gain access to all systems (HubSpot, SFDC, Asana, Claude, Qualified, ChatGPT, etc.)

Meet key stakeholders across growth marketing, RevOps, sales, and GTM ops; join campaign status meetings and begin contributing

Review current email governance standards, segmentation logic, compliance requirements (GDPR, CAN-SPAM), and baseline email performance metrics

Shadow and support 2–3 live campaigns across email, webinar, and event channels

Audit HubSpot — workflow organization, campaign folder hygiene, and AI features currently activated vs. available (including Breeze)

Review lead lifecycle stages, scoring model, UTM tracking framework, and campaign reporting structure

Deliverables:

Baseline email health report covering deliverability, list quality, and performance trends

HubSpot AI audit — summary of features available vs. in use, with top 3 recommendations

List of recommended workflow or automation improvements based on initial audit

Propose one AI use case for campaign ops or QA efficiency to test in the next 60 days

60 Days — Ownership & Execution

Goal: Take ownershi