Marketing Operations Program Manager

About Ping Identity:

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it.

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Individuality, reminds us to celebrate differences so you are empowered to bring your authentic self to work.

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

Marketing Operations Program Manager

We are seeking a Marketing Operations Program Manager to join our Marketing Operations team. In this role, you will drive the operational backbone of our marketing strategy—connecting data, systems, and processes to enable efficient execution and informed decision-making. You will operationalize key frameworks such as ICP and Marketing Qualified Accounts (MQA), lead cross-functional initiatives, and scale the processes that power a high-performing, account-centric marketing organization.

You Will:

Operationalize Ping’s Ideal Customer Profile (ICP) across systems, segmentation, territory design, and target account strategy

Define, implement, and scale the Marketing Qualified Account (MQA) framework in partnership with Analytics, RevOps, and IS

Support the evolution from lead-based to account- and buying group–centric marketing across platforms such as Salesforce, Marketo, and 6sense

Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g., ICP refinement, MQA rollout, lead-to-ARR improvements, data governance, GTM pilots)

Act as an internal consultant to Marketing, taking on ambiguous, high-priority projects and driving them to completion

Design and optimize end-to-end marketing processes (intake → build → QA → launch → reporting) across tools like Asana and Helpdesk

You Have:

5–8 years of experience in marketing operations, strategy, or a similar role within Enterprise B2B SaaS

Strong understanding of the lead-to-revenue lifecycle, including ICP, account-based marketing, and qualification frameworks (MQL, MQA, etc.)

Proven ability to lead complex, cross-functional initiatives end-to-end

Experience working with marketing and sales technologies such as Salesforce, Marketo, and 6sense

The ability to navigate the organi