Marketing Strategy & Operations Manager, APAC

WHO WE ARE

Notion is the collaborative AI workspace where teams and agents think together https://www.youtube.com/watch?v=vkpYpWfEK5s. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work feels faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion.

Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, humanity, and building things that last — not just shipping the next feature, but setting a standard for how modern teams (with humans and agents working together) think and execute.

ABOUT THE ROLE

We’re looking for a Marketing Strategy & Operations Manager based in Sydney, Australia. This person will be the operational backbone of how APAC Marketing builds, launches, and measures campaigns, and how leads/accounts are routed, and managed. You'll own the end-to-end of campaign services across templates, QA, deliverability, and execution. You’ll also be on point to monitor, debug and manage any MQL/MQA issues (from creation to handoff to Sales) as they arise. You'll work across many teams across multiple countries (Australia, Singapore, Japan, and South Korea), partnering closely with APAC Marketing, SDR leadership, Sales, and our agency partners to build scalable processes and tooling that increase pipeline throughput and campaign quality. If you thrive on building systems that bring order to complexity and love bridging the gap between Marketing and Sales, this role is for you.

WHAT YOU'LL ACHIEVE

Campaign Operations

- Establish and maintain campaign templates, standardized QA processes, and reusable campaign architecture in Marketo, customer.io http://customer.io and SFDC.

- Own the Campaign object in SFDC — including campaign member status designations, naming conventions, and data hygiene standards.

- Build, test, and launch campaigns end-to-end in marketing platforms and SFDC — while continuously optimizing processes and standards for speed and quality.

- Manage email deliverability, sender reputation, compliance, privacy regulations, and opt-out requirements — with a focus on growing the APAC marketable database.

Lead Management

- Debug lead and MQA routing logic, ensuring leads flow to the right reps across all segments and regions with minimal manual intervention.

- Monitor MQL/MQA volumes, conversion rates, and system health — proactively identifying and resolving issues.

- Serve as the primary liaison to APAC SDR teams on MQL/MQA performance, working with them to improve handoff quality, outreach timing, and conversion to opportunity.

SKILLS YOU'LL NEED TO BRING

- 5+ years in marketing operations at a high-growth SaaS company, with hands-on experience in both lead management and campaign execution.

- Deep working knowledge of marketing automation platforms (Marketo, Customer.io http://Customer.io) and Salesforce — you've built programs,