Product Manager - Oncology
Dr Reddy's
About the role
Job Summary
We are looking for a Product Manager to develop, implement, and maintain long-term strategies for high-potential products in our current and future portfolio, aiming to maximize market share and profitability through strategic planning and execution.
Roles & Responsibilities
• You will be responsible for conducting an in-depth evaluation of the competitive landscape and identifying source of growth for assigned brands. This involves defining key success factors and requirements necessary for a successful perception building for brands handled in covered therapy areas.
• You will define the commercial strategy for the product early on, including market access strategy and plan, and creating marketing materials.
• Your role includes supporting countries in generating local market access, if required, and executing market research activities to evaluate market potential and strategies.
• You will also identify and mitigate potential hurdles, threats, and risks, both at the front end and back end.
• You will ensure cross-functional alignment on forecasts, product volume capacity requirements, and launch preparation, including recommendations for long-term product-specific capacity investments.
• You will be accountable for the product's profit and loss (P&L), including profitability calculation reflecting product-specific sales and marketing costs and other investments before and after handing over to markets.
• Your role includes defining and monitoring the life cycle management strategy with development teams and optimizing product allocation for products under supply constraints.
• Your responsibilities extend to portfolio optimization and rationalization, involving commercial growth strategies, portfolio rationalization, and conducting in-depth costing analysis and improvement strategies to enhance overall performance.
Educational qualification: B.Pharm./M.Pharm. and MBA
Minimum work experience: 2-4 years of experience in Brand Management
Skills & attributes:
Technical Skills
• Proficiency in managing and coordinating development projects from initiation to completion, including setting project goals, timelines, resource allocation, and risk management.
• Experience in preparing for new product launches, including market analysis, competitor research, launch strategy development, and coordination with various departments to ensure successful market entry.
• Expertise in overseeing the entire lifecycle of commercial products, including product planning, pricing, positioning, and promotion to maximize profitability and market share.
• Experience in understanding market research, including market trends, customer preferences, and competitor activities for strategic decision-making.
• Knowledge of market access strategies and marketing tactics to ensure products are accessible to target markets and effectively promoted to healthcare providers, payers, and patients.
• Proficiency in sales and marketing strategies, inclu
Underpaid estimate
~₹30 LPA for Product Managers (industry-wide) · based on 241 submissions