Influencer Marketing Manager

INFLUENCER MARKETING MANAGER

Fresh Prints' audience lives on TikTok and Instagram. They follow sorority girls, watch college life content, and buy whatever their favorite campus mini celebs are wearing. Yet somehow, we've built the largest collegiate custom apparel company in America without a strong influencer program. Imagine what we can do with one!

We're looking for an Influencer Marketing Manager who can lead her effort to develop a robust influencer marketing strategy.

You’ll need to be deeply embedded in the collegiate creator ecosystem. You’ll need to identify the right voices, build genuine relationships with them, brief them well, and make sure the content they post moves the needle for Fresh Prints in quantifiable ways.

This role is about:

Building and managing a roster of influencers who are genuinely embedded in the sorority, fraternity, and collegiate social media space

Developing and executing influencer campaigns that align with Fresh Prints' biggest brand moments - recruitment season, homecoming, formals, philanthropy events

Briefing creators clearly enough that the content lands on-brand without micromanaging them into inauthenticity

Measuring what's actually working - not just reach, but real impact on brand awareness and orders

Building influencer relationships that compound over time, not one-and-done activations

What You'll Own

Influencer Strategy & Discovery

Build and maintain a tiered influencer roster across TikTok and Instagram - from nano creators (5k–25k) deeply embedded in Greek life at specific schools to larger collegiate lifestyle creators

Develop a discovery process for identifying high-fit creators before they're obvious - using platform-native search, community knowledge, and referrals from existing partners

Evaluate creators on content quality, engagement quality, cultural fit, and relevance

Own the influencer pipeline - always prospecting, always building relationships, always developing the next tier of partners

Campaign Planning & Execution

Build influencer campaign plans around Fresh Prints' key marketing moments: fall recruitment, spring rush, homecoming, philanthropy, formals, and product launches

Develop clear, compelling creative briefs that give creators enough direction to stay on-brand without killing their authentic voice

Manage all logistics: outreach, contracting, product seeding, content review, approval, and posting coordination

Creator Relationships

Build genuine, long-term relationships with the creators on the Fresh Prints roster

Negotiate rates, deliverables, and usage rights fairly and clearly, protecting Fresh Prints' budget without burning relationships

Performance & Analytics

Track campaign performance across all influencer partnerships

Build a reporting cadence that keeps the Brand team informed on what's working and what isn't

Run post-mortems after major campaigns and apply the learnings to the next one

Develop and refine the metrics framework for evaluatin